Market Research

Research Problem(s) Studied

As i've done my research on this specific topics, i've been able to point out a few problems i've heard from a few student athletes that I believe if we were to fix, you would see a lot of happy students and potentially an increase in performance from individuals.

1. "Theres no hands on nutritionist, I don't know what to put in my body in between class & practice"

2. " I don't quite feel comfortable speaking about what I go through on and off the field"

3. "I often feel like i don't have enough energy or free time to do anything else like worry about my mental health"

Which research option did you choose? Interviewed in- season and out of season athletes . Regardless if they're dealing with mental or physical health problems or not, I decided to spread awareness to the target audience of Student Athelete's that attend IU Indianapolis

Market research assists students in making informed decisions in the final marketing plan

Research Instrument

*Insert your research instrument here. (Survey instrument, interview guide, or a reference list.) You have options for attaching this -- either include it in a text box, pdf, or use the other tools Wix offers. Refer to the "ePortfolio Support For You" page for more information

Part Two

*Insert your brief report here. Include a summary of your results, a discussion about how your results will influence your marketing plan, and a discussion on what you learned from conducting this research. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Add photos or videos relevant to your project and caption them to provide context for your reader.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Situational Analysis

Marketing Plan

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